The project

First of all, it is important to say that I love fashion. I adore it. However, I am not unaware of the impact this industry has on the environment. Without being perfect, I have been trying for several years to make more thoughtful and conscious purchases. I buy for the long term, vintage and second-hand clothes, and I do not throw away clothes, I resell them, I give them away or I reuse them.

I find the current resale market confusing and cluttered. There may be something for everyone, but when you are bombarded with more and more products, it is increasingly difficult to find what you are looking for. And it is precisely while looking for a birth gift for the child of a couple of friends sensitive to the world of fashion that the idea of ​​Too Cool for School was born.

I am launching Too Cool for School with the intention of bringing a responsible alternative to the children's fashion industry, in the wake of the slow fashion movement. It is a platform that offers a quality experience, by selling carefully selected products, accurately described, and delivering them in a more sustainable way and that also participates in a fashion narrative that - I hope - inspires and educates, helping to change our purchasing behavior and that of future generations.

Violette, founder of Too Cool for School